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The PC Support Source 

675 Cedarwood Ct.
Wheeling, IL

(847) 259-0410

7 day/24 Hr.

Phone Support 

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Weekdays 9-9

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Our Promise

I know computers can be  frustrating, but I've never had an unsolvable problem, or a failed to find a solution that was the best for my customers. That's my experience talking - and our promise to you. We guarantee you will be 100% satisfied with us or your money back.



Chris Cooley - Owner
The PC Support Source

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Why The PC Support Source Works

From The President

Welcome to the PC Support Source, and thank you for logging on to our web siteI

Chris Cooley - President

If you humor me, everything you need to know about us (and you, by association) is in the story below. 

In 1992 I left a job selling millions of dollars of computers a year to start this business. I had reached the top, but I wasn't happy. The industry had changed. Gone were the early years of working one-on-one with customers to find business solutions with their PCs -  management mantras were now to ignore small customers altogether, and reduce support and service levels overall.  The PC had become a low-margin, high volume commodity, and the numbers dictated a new strategy, It was "get in, get the sale, and out". 

Once an asset, the personal service and problem solving I had found so satisfying was now considered a time wasting liability. I had to make one of those "life changing choices". I left the big money career and decided to strike out on my own, doing what I liked, and did best. 

I had some assumptions:

1.) I assumed... the real costs of operating computer systems - support, training, advisory, etc. - were not going to go away, no matter how much the margin squeezed industry tried to duck them or hide them altogether. I even envisioned a time (gasp! - unthinkable at the time) when support would be a charged item. I figured I could do it better if I had a relationship with the customer and knew their system overall. 

So...I designed the business to address the real facts customers face with their computer systems without sugar-coating or misrepresenting the issues. I was not doing hit and run sales, but building a relationship. Honesty and integrity would still build the trust and loyalty as it had years before.

2.) I assumed... In the winds of these changes, the major corporations would find  the resources to adjust, but that small businesses would be left hurting. A window would open for my services, but it would have to be affordable.

So...I  focused on a consolidated set of services designed for small business, using high efficiency concepts the corporations use, but only on an as-needed basis. Training for self-sufficiency and affordable prices were essential .

3.) I assumed... the quality of the salespeople would deteriorate, as the industry defaulted to armies of low commissioned glad-hands and dumped well paid technical salespeople. Lacking quality pre-sales advice, many people would go through frustration and confusion finding what they needed. With high volume, options and flexibility would whither. Worse, price competition and first-to-ship pressures would leave a market flooded with junky, poorly tested products - with no one left to advise how to avoid them.

So...I decided offer build-to-order industry standard PCs based on high quality specifications, knowing all things being equal (ie, price),  people would prefer to buy PCs from experienced people they could trust.  It would also lower their overall costs when it came to service, maintenance, upgrades, etc.I made distributor agreements and factory authorizations that assured I could offer the entire range of technical products and remained well versed on the technology. With a small, tight group of customers I would never get rich on selling products, but, when they needed to buy, I wanted to make sure I knew exactly how to advise them.

All the changes I assumed have come to pass. some more pointedly than others. Windows didn't lower the Total Cost of Ownership. The big manufacturers periodically launch grand marketing plans masquerading as service to increase sales, but  they invariably fail for lack or substance. Most of them go back to selling futures, and try to hide your real costs as new "features". ("Support on the World Wide Web" now means "don't call us, there's nobody home".)

What hasn't changed is my satisfaction when I know a customer is squared away, running with precision, and advancing with technology just the way they were intended to.

We welcome to opportunity to be of service to you and your business. 


Cordially,

Chris Cooley
President - The PC Support Source, Inc.

 

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